Ugly Duckling

Ugly Duckling – The Southern California used car dealership that specialized in aiding low income customers needed to not only let the area’s potential buyers know how it could help them acquire a car, but to tell the nation and possible shareholders what they were doing.

The Result? A front page story in the nationwide USA Today newspaper, complete with photo and phone number, virtually doubled national business interest Ugly Duckling while increasing used auto sales in excess of 50%.