Making Hope Happen Foundation
- Target: Men 18+ (men of color) in San Bernardino, Colton, and Rialto
- Objective: Increase awareness among target audience of mental health programs, increase class enrollment, and boost engagement and interaction with target public thru the telephone and the various social media platforms
- Strategy/tactics: Produced and administered a multi-channel campaign that included radio, TV, newspaper, billboards, and online advertisements, along with social media posts and press releases, media interviews
- Results
- Dramatically increased enrollment in mental health classes
- Attracted mental health providers to join the campaign