Making Hope Happen Foundation


  • Target:   Men 18+ (men of color) in San Bernardino, Colton, and Rialto
  • Objective:  Increase awareness among target audience of mental health programs, increase class enrollment, and boost engagement and interaction with target public thru the telephone and the various social media platforms
  • Strategy/tactics:   Produced and administered a multi-channel campaign that included radio, TV, newspaper, billboards, and online advertisements, along with social media posts and press releases, media interviews
  • Results
    • Dramatically increased enrollment in mental health classes
    • Attracted mental health providers to join the campaign